Tuesday, 7 August 2007

Aoyama - Virgin EMI Japan

Wikipedia tells me that Aoyama is a neighborhood of Tokyo, located in the northeastern Minato Ward. Once home to various temples, shrines, and samurai residences., its name derives from a samurai named Aoyama Tadanari who held his mansion in this area. Today, along with Shibuya and Harajuku, it is one of the most popular entertainment and shopping areas for young people in Tokyo. And it is also the name of a sim belonging to Virgin EMI Music Japan.

The sim is modelled as a 3-part structure, hovering over the sea. Two of the 3 sections are given over to viewing/listening booths, where around 8 people at a time can sit (with more standing if they wish) to watch an assortment of J-Pop/J-Rock/J-insert-music-genre videos. In total, there are 14 such booths, each hosting a different video. The third section houses a large auditorium (also playing a video) and a gallery, with links to the EMI Japan webpage. In the middle of this third section is a building with the logo "Great Hunting EMI Artists." But sadly this is not open to public access as yet. I am therefore left to ponder the meaning of that logo...


That it is great, hunting EMI artists? If so, with what? At the top of this closed-off building is a large chamber marked "Debut in 2008" - which I thought was kind of interesting...


It's not a spectacular build, but is perfectly adequate for its objective - to allow small groups to view and discuss videos.

1 comment:

Nobody Fugazi said...

ok, one of us will have to get a picture of that logo...