Monday, 28 April 2008

Vichy Healthy Skin

Depending on your age, and doubtless a few other factors, the word 'Vichy' is likely to conjure up a mixed bag of mental images. For some, it may be Marshal Petain and the shame of WWII collaboration; for others, it is more likely to be the natural spring waters, bottled and sold at great expense to gullible (or is that, 'discerning'?) punters. Let's go with the latter image, the healthy, rejevenating effects of the Vichy waters - and take a short trip to Vichy Healthy Skin.

This, despite the name, is actually an Italian sim, though the products being promoted here are available worldwide. The products in question are the Vichy Aqualia Thermal range of lotions and potions, which I assume take the health-giving properties of the Vichy spa water and incorporate them into a variety of skin products. Yeah... well.

The sim has been constructed by Italian builders Hikari Design, in collaboration with Web Science. It has been here for many months - but this is the first time it had impinged on my awareness. As a sim, it has the many of the features one would expect, such as a bar area, a dancefloor and plenty of informal seating. Water and (I assume) volcanic rock are the dominant features of the sim. In terms of freebies, there's a t-shirt (durrr) but of arguably more interest there are free skins (or at least faces), available in a range of hues. Before you chaps start getting too excited, I'm afraid it's "Ladies Only" - unless you are looking for 'something for the weekend' for yourself. There is also a group you can join. I didn't --- but I'm guessing it will keep you informed of exciting new happenings in the world of Vichy-themed spa products.

I have a few snaps:

I am not qualified to comment on the effectiveness of the island from a marketing perspective - but I'd be very surprised to find that it had contributed greatly to either increased sales or increased product awareness. This has little to do with the build itself, which is quite enjoyable in its own way, and everything to do with the fact that static sites - with freebies or nay - simply don't cut it.

Now back into hibernation... zzzzzzzzzzzzz.....

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