The virtual worlds marketing consultancy, Kzero, reports that Mercedes-Benz is closing its multi-sim presence in Second Life today. It is almost exactly 1 year since I posted about the opening of the site.
According to Merc's virtual world blog:
A little over a year, Mercedes-Benz opened its dedicated presence in the virtual world of ‘Second Life’. Since the launch of the brand’s virtual island, we won several vital insights and received plenty of positive feedback, especially for our unique communications policy. Over the course of the year, our brand avatar ‘Mercedes Milestone’ led more than 10,000 inspired dialogues.
We truly enjoyed developing this new, innovative communications platform and would like to extend our thanks to all those who visited Mercedes-Benz Island and demonstrated interest in our virtual outpost.
Our ‘Second Life’ stint will draw to an end on March 18th 2008 – as of this day, you will no longer be able to access Mercedes-Benz Island. This brief and exciting foray into virtual communities brought us several essential realisations and the conviction that 3D worlds play a vital role as engaging communication channels. We will continue to monitor this theme and keep you updated on any new developments.