Friday, 18 January 2008


Brazil, as you may be aware, was the first country to get a Second Life Grid Global Provider, in the form of Kaizen Games. There was an expectation that this locally-supported service would see Brazillians flocking into Second Life, but I'm not sure it has really done so. Nevertheless, many of the busiest residential sims in Second Life are Brazillian, and it is perhaps surprising that there does not appear to be an equivalent level of commercial interest.

Tonight I stumbled across one such Brazillian commercial sim: Itau. It belongs to Banco Itau, a privately-owned bank with its headquarters in São Paulo. It is the second largest private bank in the country, accounting for around 11% of retail banking services. However, the sim does not appear to be pitching itself as a major promotional tool for the bank. I really need one of my Portuguese-speaking chums to translate it for me, but at least part of seems to be concerned with environmental and ecological matters. Thus far, the build extends across half the island and comprises 3 buildings - an arrival zone, an auditorium and a "conviviality suite", where you will finding rolling displays, presenting a variety of eco-stats. A pathway winds through hilly woodland, linking the buildings. For freebie-chasers it looks like you might be able to grab a T-shirt or 2 - though I wasn't able to prise one out.

I don't really have much more to add - but you might want to go and figure it out for yourself. Oh, I've just been back for another look, and there is a quiz in which you can participate, on the subject of "sustainability."

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