Sunday, 18 May 2008

WnG Island

Here's another sim that is probably not going to set the pulse racing, but in the manner of philatelists, train spotters and lepidopterists everywhere, I am nevertheless adding it to my collection.

It belongs to Swiss "web and new media agency", WnG. Based in Lausanne, the company has now branched into the virtual world, viewing it as a natural extension of their website. Visitors can get up-to-date company news and register for a newsletter, as well as obtaining links to their portfolio of customer websites. While it is still early days, the company also wants to offer its customers the opportunity to have their virtual presence, built and hosted on the WnG island. You can find a more detailed description of their proposal, in French, here.

At the moment, there is only WnG's building on the island. It is hard to get much of an impression of the place, since there is so little to get much of an impression of. The building is fine, with displays linking to both their own and their clients' web pages - but it so far fails to excite. It is perhaps too early to talk in terms of community and interactivity - but if they expect the island to function solely as an extension of their website, then I think they are misinterpreting the value and use of virtual worlds. That said, I assume the build is home-grown and the capital outlay is small, so right now it is a case of "nothing ventured, nothing gained". I took a few pictures - but as you can see, there's not much to show right now:

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