tag:blogger.com,1999:blog-7151616810519208803.post7958797599055719231..comments2023-05-15T11:23:41.550+00:00Comments on Ambling in Second Life: BMW are leaving Second LifeTimbohttp://www.blogger.com/profile/04943524641618211239noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7151616810519208803.post-76265717581135823392008-08-05T09:27:00.000+00:002008-08-05T09:27:00.000+00:00rar, I agree with you about the driving experience...rar, I agree with you about the driving experience in SL - compounded further by the fact that I am crap at it.<BR/><BR/>Interestingly, such an experiece was not on offer from BMW, who rightly reckoned that a poor inworld driving experience was unlikely to enhance their brand. That said, I think they struggled to find the right hook to draw people into a cohesive network or SIG around their brand. If they had, perhaps their presence in SL would have continued. However, it is difficult to maintain the momentum without continual injections of activity - and I know they were concerned that their target audience was disappointingly small, compared to other social networks.Timbohttps://www.blogger.com/profile/04943524641618211239noreply@blogger.comtag:blogger.com,1999:blog-7151616810519208803.post-80095676018690295202008-08-05T09:07:00.000+00:002008-08-05T09:07:00.000+00:00driving a car in SL is pretty lame experience, so ...driving a car in SL is pretty lame experience, so no wonder all the serious car brands have lost interest. In fact, although H4 is better physics engine, the moving experience in SL is still tame/lame shame.<BR/><BR/>We have a few hoverboards and skates that are fun enuff--but cars, planes, rockets? Not much to compare to Xbox, PS3.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7151616810519208803.post-30446847467285359942008-07-29T22:32:00.000+00:002008-07-29T22:32:00.000+00:00I made it along to the announcement and the good n...<A HREF="http://jtlog.wordpress.com/2008/07/29/bmw-leaves-second-life/" REL="nofollow">I made it along to the announcement</A> and the good news is Munich isn't going anywhere. I never really thought that the, very common, create a branded island approach would work that well, particularly given the low number of users in Second Life. Interoperability did come up in the discussion which I think will become hugely important when companies host their own content if the future of virtual worlds isn't going to be in even more isolated islands.Anonymousnoreply@blogger.com