tag:blogger.com,1999:blog-7151616810519208803.post4533369150501106886..comments2023-05-15T11:23:41.550+00:00Comments on Ambling in Second Life: Rezzable Introduces a Pay-to-Use ServiceTimbohttp://www.blogger.com/profile/04943524641618211239noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-7151616810519208803.post-64169381328695579632008-07-05T18:42:00.000+00:002008-07-05T18:42:00.000+00:00Second Life is now split into two main markets: co...Second Life is now split into two main markets: consumer and enterprise activity.<BR/><BR/>During a recent SRI event, Joe Miller was quoted as saying that Linden Lab's revenue is now 50% in the business and enterprise area. This number is growing, while the consumer market has flattened.<BR/><BR/>Lets see what happens on Monday...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7151616810519208803.post-40589450400262018212008-07-04T19:31:00.000+00:002008-07-04T19:31:00.000+00:00Thanks RaR.As regards "what's going to happen at L...Thanks RaR.<BR/><BR/>As regards "what's going to happen at LL", I suppose we might find out on Monday - though I'm not really expecting much.<BR/><BR/>Personally, I've not "burnt many cycles" on this and as I am running for my lunch, and not for my life, I have the luxury to do so, in my own dilettante-eque fashion. But sure, there is a huge issue about the failure of SL - and I assume, other similar VWs - to return to growth.<BR/><BR/>For corporates, SL is a great learning ground - it seems, before they either withdraw to await the "real virtual worlds" or retreat behind the corporate firewalls to build internal 3D intranets. FOr example, the UI just is too damn'd fiddly for most people - I've had that response soooo many times now. <BR/><BR/>And LL's efforts at Business Relations have been largely laughable. I am mulling a post about the role of Chris Collins, who has moved from "technical assistant to the CEO" to become "Director of Enterprise Business Systems". This shift - and the especially the job title - frankly intrigues me and I am waiting to see what this actually means.Timbohttps://www.blogger.com/profile/04943524641618211239noreply@blogger.comtag:blogger.com,1999:blog-7151616810519208803.post-84514866811654330782008-07-04T17:16:00.000+00:002008-07-04T17:16:00.000+00:00maybe I wasn't clear enough--L'Oreal was a great p...maybe I wasn't clear enough--L'Oreal was a great promotion from a corporate type ( and also great job from Nic/K-Zero to package it)--just that there have not been other companies eager to do the same kinda thing or even L'Oreal to repeat it...and why is that you might ask?<BR/><BR/>It is back end of the hype for SL and in general SL is not viewed well by the corporates. It is sad really, but LL does nothing to market the good news on the grid, just the alternative stuff that will keep scaring the mainstream people away.<BR/><BR/>It is the absence of a good marketing plan that creates the main issue on SL--not enough newbies. Question is who is buying the new land? Is it only void flipping and cheap rate education sales?<BR/><BR/>We never intended to be like ESC or MOU 'cause we felt/feel it wasn't the right play in SL. We create and operate the sims for our own account. I have done enterprise development in the past and this market is lower price/higher effort than stuff like J2EE work.<BR/><BR/>We are not happy and how little real growth there has been since Aug 2007 when Greenies first opened. 10mm registrations, global media coverage later, we only see sorta 50,000 more users.<BR/><BR/>So actually this whole debate, while interesting, about our pay-to-play strategy, is the wrong discussion to burn cycles on now. We should be asking both what is going to happen at LL and where are the next generation of virtual worlds to explore...Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-7151616810519208803.post-54044979025188495292008-07-04T09:58:00.000+00:002008-07-04T09:58:00.000+00:00Thanks for the clarification, Nic. That was pretty...Thanks for the clarification, Nic. That was pretty much how I understood things, and therefore I was a little surprised to see reference to L'Oreal Paris as "corporate sponsors" in the Rezzable blog. <BR/><BR/>Peter, the more I think about it, the more I'd be happy to consider paying for events - music, multimedia etc. I still view builds as "landscape" I suppose, and not something I am personally prepared to pay for. But put on a decent music gig, and I might consider it. That might need a quantum leap in sim capacity before it becomes practical tho.Timbohttps://www.blogger.com/profile/04943524641618211239noreply@blogger.comtag:blogger.com,1999:blog-7151616810519208803.post-14402851217617987422008-07-04T08:12:00.000+00:002008-07-04T08:12:00.000+00:00Good post with some new angles. There are some new...Good post with some new angles. There are some new cmments to my initial post, one from RightAsRain Rimbaud as well. I too think they did not manage what ESC or Millions managed. But Rezzable is still here where ESC is struggling on many issues. Let's see where this all leads to - if they get away with this, we can be sure admission charges will mushroom all over SL.Peter Stindberghttps://www.blogger.com/profile/05187648076397777162noreply@blogger.comtag:blogger.com,1999:blog-7151616810519208803.post-34047687207771657512008-07-04T06:08:00.000+00:002008-07-04T06:08:00.000+00:00Hey Al, To clarify: K Zero contracted in Rezzables...Hey Al, <BR/><BR/>To clarify: K Zero contracted in Rezzables as part of the L'Oreal Paris campaign. L'Oreal is not a direct client of Rezzables, they're a client of K Zero. We (K Zero) devised the overall campaign and paid Rezzables to place the handbag into their Kitchen.Anonymousnoreply@blogger.com